The “Bon Dia, Bonica” series and TAU set new standards in set design with ceramics on television.

TAU and Porcelanatto ceramics will have a special role to play in ‘Bon Dia, Bonica’, the major new TVV drama series which is due to go on air in September. Once again, ceramic coverings from the two well-known brands will be showing off their ability to create spaces; indeed they act as a kind of “mirror” in which their inhabitants’ personalities – and even their emotions and aspirations in life – are reflected. This leading role played by ceramics is also fully recognised in TAU’s work alongside Pedro Almodóvar for his Oscar-winning film “Todo Sobre Mi Madre” (All About My Mother).

Now TAU and Porcelanatto are taking things a step further. The new soap, produced by TVV in partnership with FicciON TV and Mat Media, will air in the early afternoon slot from Mondays to Fridays and, during its 16-week run, it will tell the story of a busy woman who is head of an advertising agency in Madrid but who, as a result of her father’s disappearance, finds herself forced to take over the family business running a market stall in an imaginary district of Valencia.

The people in charge of the set design for this carefully-presented new television programme are the set designer Cristina Mampaso and the decorator and designer Alejandro Sáez de la Torre, both well-known professionals, and they paid very special attention to ceramic coverings so that the various formats, colours, designs and textures make each of the characters’ different living spaces stand out. Even with the choice of the TAU and Porcelanatto designs and products they were able to identify with the various characters socially and emotionally, thus providing viewers with some very valuable subliminal information.

So “Bon Dia, Bonica” shows off a whole range of ceramic designs, from the more traditional kind displayed in the central market all the way through to some of the fresher, more innovative, even mould-breaking ideas produced exclusively for Porcelanatto by Karim Rashid, one of the most influential names in modern design. To be precise, the models designed by Rashid have been chosen to cover floors and walls in the places frequented by the younger characters. In this case, the products from the NO-Stalgia collection reflect light, strength, dynamism and their users’ aspirations. The models’ sinuous geometric shapes, which create ever-changing optical effects, together with an unusual palette of colours, help to put across key moments in the lives of a group of people who are always ready to face any challenge and any experience, although they always remain totally true to themselves.

It is also well worth highlighting the role played by ceramics at advertising agency portrayed in the series. In this case, the Galileo collection reigns supreme; this is a very cutting edge TAU product and is unusual in that it is inspired by abstract art. Galileo fits the setting like a glove and, as a result of its thousand and one variations on the lines which both make up and break up the design, it puts across ideas such as originality, balance, change, modernity, the ability to surprise… all factors found in the day-to-day work of a promotional agency.

Even so, there will be a very wide range of models by TAU and Porcelanatto on display in the “Bon Dia, Bonica” series, showing the kinds of feel that ceramics can offer from an architectural, decorative and interior design point of view.

At the end of the day, “Bon Dia, Bonica” will show off some of the most innovative products from Tau and Porcelanatto, two constantly developing brands which are recognised for their design and work not only to offer maximum technical performance but also to meet the personal and emotional needs of the people who live in a particular space. All of this effort has reaped its rewards and been highly successful at major international architecture and interior design shows such as Cevisama (Valencia), Cersaie (Italy), Coverings (United States) and Revestir (Brazil), and in September it will be arriving on viewers’ screens through the “Bon Dia, Bonica” series.

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